In the awkward growing stages of the Internet, many companies naively contracted designers to move their printed brochures online, expecting waves of business from an online populace that was just learning how a browser’s Back button worked. But after a year or two, when business only trickled in and few companies saw any return on investment, it was apparent that simply broadcasting a glorified business card did not convince prospects to do business with you.
Since then, the web community has greatly matured. More people know how to navigate
the Internet more efficiently and effectively, and they expect more for their efforts. In addition, both businesses and web developers are getting smarter about content, design, usability, and accessibility, and the advent of mass broadband and sophisticated development languages has enabled levels of interactivity simply not possible—or even imagined—in the 1990s. The Web is now a leading avenue of business, and companies that do not take the medium seriously raise serious red flags in the eyes of a savvy web surfer. Usershave almost no patience for poorly designed websites.
From a competitive angle, the Web levels the playing field—every business is lined up onthe same street, marketing to the same customers. Companies either thrive or flounderin this flat environment. To thrive, you must deliver beyond customer expectations;better content, sharper design, smarter architecture, and more roactive communication and interaction are all components of websites that produce exceptional results for corporations
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